• Tinder introduces Double Date, allowing users to explore dating with friends.
• The feature aims to reduce dating pressure, particularly for Gen Z and younger users.
• During tests, women were three times more likely to like paired profiles compared to solo ones.
• The launch responds to a decline in Tinder's user base and subscriptions.
• Double Date features are set for global rollout by July 2025.

Tinder has launched a new feature called Double Date, allowing users to invite friends to join them in matching with other pairs, transforming the solo dating experience into a collaborative adventure. Initially dropped in 2017 due to privacy concerns, the revamped feature has been designed specifically to cater to modern dating habits, particularly among younger generations, according to Bangkok Post, Newsweek, India Times, and Los Angeles Times.

The Double Date feature is presented as a low-pressure, group-first method of meeting potential partners. Users can pair up with friends and browse together, instigating conversations without the stress associated with traditional single dating. This aligns with findings that nearly 90% of individuals who tested the feature were under 29, suggesting a significant appeal among the younger demographic, according to Bangkok Post, Newsweek, India Times, and Los Angeles Times.

To activate the feature, users tap on the Double Date icon, select friends, and engage in a shared matching process, creating a group chat once a mutual like occurs. This collaborative approach is said to enhance engagement, with users sending 35% more messages in group chats than in one-on-one interactions, which particularly benefits women, who were noted as being three times more likely to engage with paired profiles, as reported by Bangkok Post, Newsweek, India Times, and Los Angeles Times.

This new feature comes as Tinder faces declining user engagement, with a significant drop in its paying subscribers, prompting restructuring efforts and the introduction of innovative features aimed at reversing this trend. Activist investors are closely watching as changes unfold, convinced that enhancing user experience is essential for Tinder's recovery and growth, according to Bangkok Post, Newsweek, India Times, and Los Angeles Times.