• Meta has filed a lawsuit against Joy Timeline HK Limited, the maker of the CrushAI app.
• The app utilizes artificial intelligence to generate nude images without consent.
• Meta aims to prevent the app from advertising on its platforms after repeated violations.
• This action is part of a broader effort to combat rising incidences of nudify apps.
• Over 3,800 URLs linked to such apps have been shared with other tech companies for action.

Meta Platforms has initiated legal proceedings against Joy Timeline HK Limited, the developer behind the CrushAI app, due to its promotion of artificial intelligence-generated nude images without the consent of the individuals depicted. The lawsuit, filed in Hong Kong, seeks to prevent the advertising of CrushAI apps on Meta's platforms, including Facebook and Instagram, due to ongoing violations of Meta's advertising policies, which prohibit non-consensual intimate imagery, according to CBS News and South China Morning Post.

The lawsuit follows multiple attempts by Joy Timeline to circumvent Meta's ad review process. Reports indicate that CrushAI had placed thousands of ads promoting nudify apps on Meta's platforms, with a significant percentage of its traffic originating from these sites. Meta has stated that the legal action highlights its commitment to combatting abuse on its platform, reinforcing the need for stricter measures against such applications, according to BBC and India Times.

Meta has also enhanced its detection technology to identify misleading advertisements that do not explicitly feature nudity and has undertaken the task of sharing information about violating apps with other tech companies. Since March, it has provided over 3,800 unique URLs related to these apps to the Tech Coalition, which consists of various major platforms like Google and Snapchat, to aid in joint efforts to limit similar content online, according to The Hill and CBS News.

The rise of such nudify apps has garnered significant attention from both social platforms and lawmakers, prompting calls for legislation to ban these non-consensual image-generating technologies. Meta, having already adopted stringent measures against these practices, stated it welcomes additional legal frameworks that would assist in battling intimate image abuse across the internet, as highlighted by BBC and The Hill.