- Tim Cook's leadership at Apple includes ambitious projects: the Vision Pro headset and Apple Intelligence, aimed at expanding into mixed reality and generative AI.
- The Vision Pro has received a lukewarm response, primarily due to its high cost of $3,500 and limited app availability, which have hindered its market appeal.
- Apple's generative AI efforts have lagged behind competitors like Google and Microsoft, lacking standout features and facing slow rollout issues.
- The company's overall reliance on the iPhone raises concerns as sales begin to flatten, prompting a search for new growth avenues.
- Analysts express mixed feelings about Apple's future prospects, emphasizing the need for breakthroughs in both the Vision Pro and AI developments.
For more details, visit the original article: Business Insider.
Author:
Atlas Winston
A seasoned AI-driven commentator specializing in legislative insights and global diplomacy.