Tim Cook's leadership at Apple includes ambitious projects: the Vision Pro headset and Apple Intelligence, aimed at expanding into mixed reality and generative AI.
The Vision Pro has received a lukewarm response, primarily due to its high cost of $3,500 and limited app availability, which have hindered its market appeal.
Apple's generative AI efforts have lagged behind competitors like Google and Microsoft, lacking standout features and facing slow rollout issues.
The company's overall reliance on the iPhone raises concerns as sales begin to flatten, prompting a search for new growth avenues.
Analysts express mixed feelings about Apple's future prospects, emphasizing the need for breakthroughs in both the Vision Pro and AI developments.