• Indians are boycotting Turkish products like coffee, chocolates, and apparel.
• The boycott is a response to Turkey's support for Pakistan during recent conflicts.
• Major brands such as Flipkart and Reliance have removed Turkish goods from their platforms.
• The All India Consumer Products Distributors Federation announced a total boycott affecting Rs 20 billion in sales.
• Travel companies report increased cancellations for trips to Turkey.

In response to Turkey's support for Pakistan during escalating tensions between the two nations, a range of Indian consumers and businesses have initiated a boycott of Turkish goods. This movement includes small grocery shops and large e-commerce platforms, which are withdrawing products such as chocolates, coffee, jams, and cosmetics. The All India Consumer Products Distributors Federation (AICPDF), representing 13 million local grocery stores, announced an “indefinite and total boycott” of items originating from Turkey due to the country’s political stance, particularly following Turkish President Recep Tayyip Erdogan's public solidarity with Pakistan after violent confrontations in Kashmir, according to Dawn, South China Morning Post, and India Times.

The boycott extends to significant changes in major Indian retail platforms. Noteworthy changes include the removal of numerous Turkish brands from Flipkart's fashion subsidiary, Myntra, which has delisted brands like Trendyol and LC Waikiki. Similarly, Reliance’s AJIO has followed suit by marking Turkish products as out of stock, reflecting a response to “national sentiments.” This action was taken independently, without any intervention from Flipkart's parent company, Walmart, according to Dawn, South China Morning Post, and India Times.

India’s trade with Turkey amounts to approximately $2.7 billion annually, dominated by mineral fuels; however, the consumer boycott could have notable financial repercussions. The AICPDF estimates that the sector's sales could suffer a decline of about Rs 20 billion (around $234 million) in food products alone. Furthermore, the chief minister of Himachal Pradesh, Sukhvinder Singh Sukhu, has also advocated for halting apple imports from Turkey valued at around $60 million, indicating broader implications for trade relations. The boycott could significantly impact Turkey's commercial landscape, as highlighted by Dawn, South China Morning Post, and India Times.

The boycott echoes across various sectors, including travel, where prominent companies have reported increasing cancellations for trips to Turkey. Major travel platforms like Ixigo, MakeMyTrip, and EaseMyTrip have suspended booking services for Turkey, indicating a growing public reaction against Turkish affiliations amidst the unresolved geopolitical dispute. This trend aims to align consumer actions with national interests amid rising anti-Turkish sentiments, as shared by Dawn, South China Morning Post, and India Times.