Credited from: CHANNELNEWSASIA
FIFA is targeting $1 billion in revenue from the Women's World Cup, according to president Gianni Infantino. This announcement was made during the Saudi Arabia-U.S. Investment Forum 2025 in Riyadh. The 2023 Women's World Cup, hosted by Australia and New Zealand, reportedly broke even after generating over $570 million in revenue. Infantino emphasized the significance of women's football, stating, "Women's football and women in football are crucially important..." according to Channel News Asia, Reuters, and Dawn.
The upcoming Women's World Cup in 2027 will be hosted by Brazil, marking the first time the event occurs in South America. Additionally, the United States is expected to host the 2031 edition, which will expand from 32 to 48 teams. Infantino noted that there is massive potential for generating more revenue outside of Europe, stating, "If the rest of the world, in particular Saudi Arabia or the United States of America, would do just 20% of what Europe does in soccer..." according to Channel News Asia, Reuters, and Dawn.
Furthermore, Infantino highlighted Saudi Arabia's advances in women's football, mentioning the creation of a women's league and national team, suggesting that women's football is unique in its audience and impact. He remarked, "Saudi Arabia, by the way, is doing exceptionally good..." according to Channel News Asia, Reuters, and Dawn.