• South Korea's snap presidential election set for June 3.
• Frontrunner Lee Jae-myung pledges economic growth and unity.
• Conservative candidate Kim Moon-soo aims to revive small businesses.
• Campaigns focus on navigating U.S. trade negotiations and security policies.
• Contenders face challenges including political polarization and safety threats.

Contenders for South Korea's presidency launched their campaigns on May 12, pledging to unify the deeply polarized society and stimulate economic growth while navigating complex trade negotiations with the United States. This snap election on June 3 follows the political crisis triggered by the ouster of President Yoon Suk Yeol due to his controversial martial law order, which has set the stage for a highly contested race. According to Reuters, Channel News Asia, and The Jakarta Post.

Leading the campaign is Lee Jae-myung from the liberal Democratic Party, who addressed a large crowd in Seoul, urging potential voters to "join the journey to a new start, a new path to hope." His campaign emphasizes revitalizing the economy, particularly through advancements in artificial intelligence and the K-pop industry. Lee, who is under scrutiny due to ongoing trials related to various alleged crimes, has gained popularity by overcoming significant challenges, including a knife attack. He aims to restore relations with North Korea and expand diplomatic ties with Europe, as outlined in his party's policy proposals, according to Reuters, Channel News Asia, and The Jakarta Post.

His main opponent, Kim Moon-soo of the conservative People Power Party, has also launched his campaign, emphasizing small business revival in a challenging economic climate. He kicked off his candidacy at a Seoul market, engaging with local merchants while promising to create jobs. Kim has expressed the need for a robust security alignment with the U.S., including proposing a direct summit with President Trump to address trade tariffs. This approach has received mixed reactions from within his party, particularly given the recent merger with another former candidate, according to Reuters, Channel News Asia, and The Jakarta Post.

As both candidates prepare for a decisive campaign period, issues like economic recovery, trade relations, and security strategies are at the forefront of their proposals. With increasing public scrutiny and polarized opinions, candidates are working to solidify their bases while addressing the broader aspirations of the electorate. The political landscape remains tense as each contender navigates a myriad of challenges leading up to the election, according to Reuters, Channel News Asia, and The Jakarta Post.