• Temu has ceased shipping products directly from China to US customers.
• The change responds to tariffs and the end of the “de minimis” duty exemption.
• All US orders will now be fulfilled from local warehouses to avoid import charges.
• Temu is recruiting local sellers to enhance service and reach American consumers.
• Pricing for US customers remains unchanged despite operational shifts.

Temu, a Chinese e-commerce platform, has formally stopped shipping products directly from China to US customers. This significant shift means that all orders will now be fulfilled from local warehouses within the United States, according to a company spokesperson. The decision follows the closure of a loophole that allowed Chinese-made products valued up to $800 to enter the US without incurring import duties, which President Trump criticized as “a big scam” that harmed American small businesses, as reported by The New York Times and India Times.

As part of these operational changes, Temu stated that it has begun imposing import fees on US customers purchasing items from China. This adjustment has resulted in price increases that sometimes exceed double the initial cost of products, highlighting the direct impact of the new tariff regime on consumers, according to South China Morning Post and India Times.

In an effort to adapt, Temu is actively recruiting US-based sellers to join its platform, which the company believes will allow local merchants to reach a larger customer base and grow their businesses. Despite these changes, Temu has assured that "pricing for US consumers remains unchanged as the platform transitions to a local fulfillment model," indicating a strategic shift aimed at better servicing its US clientele, according to The New York Times and South China Morning Post.