• Bluesky adds blue checks to verify authentic and notable accounts.
• The new feature aims to enhance user trust amid rising concerns about impersonation.
• Bluesky was co-founded by Twitter's Jack Dorsey and has grown rapidly since its launch.
• Currently, over 30 million users are registered on Bluesky's platform.
• The rollout of blue checks marks a shift towards proactive verification of social media accounts.

Bluesky announced on Monday that it will be introducing blue checks to verified accounts to ensure users are authentic and who they claim to be. This development is intended to "proactively verify authentic and notable accounts" and will display a blue check next to their usernames, emphasizing that "Trust is everything," according to the company's blog post Channel News Asia, Dawn, and Bangkok Post.

This feature closely resembles the verification method previously utilized by Twitter, now known as X, which was abandoned by owner Elon Musk after his acquisition in 2022. Under Musk's management, blue checks became available primarily to users who subscribed to an X Premium tier instead of serving as a meaningful verification tool Channel News Asia, Dawn, and Bangkok Post.

Bluesky, created by former Twitter co-founder Jack Dorsey in 2019, aims to offer a decentralized alternative to traditional social media platforms. The platform was officially launched in 2023 and claims to have surpassed 30 million users rapidly. More than 270,000 accounts have utilized the verification option that allows users to verify their identity through website addresses Channel News Asia, Dawn, and Bangkok Post.

The addition of blue checks for trusted verifiers represents the platform's proactive step towards building user trust in social media interactions. Rose Wang, Bluesky’s chief operating officer, expressed optimism for the platform's trajectory and stated, “We really see this as our coming-out year,” highlighting a demand for a secure space for online discussions and social connections Channel News Asia, Dawn, and Bangkok Post.