Key Takeaways:

• LeBron James is the first professional male athlete to have a Ken doll modeled after him.
• The Ken doll is part of Mattel’s new “Kenbassador” line, celebrating influential figures.
• The doll features detailed fashion and accessories reflecting James' personal style.
• It will be available for purchase on April 14 for $75.

In a groundbreaking move for the Barbie brand, Mattel has announced that NBA superstar LeBron James will be the first male athlete to have a Ken doll in his likeness. The doll marks a significant milestone as part of Mattel's initiative to create "Kenbassadors," a line exclusively featuring iconic figures who inspire the next generation.

Krista Berger, Mattel's senior vice president, stated that James' doll celebrates his status as a role model and cultural icon. The Ken doll, which is an inch taller than the standard model, emulates James' signature style with carefully crafted details like a varsity jacket adorned with his initials, an "LJ" logo, and his iconic number 23. Additionally, it includes accessories such as high-top sneakers, headphones, and a t-shirt that features the LeBron James Family Foundation's motto: “We Are Family,” aimed at empowering young people.

LeBron expressed his pride in receiving this unique honor, emphasizing the importance of having positive role models. He stated, “It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness,” reflecting on his own journey and the influence of those who guided him as a child.

The LeBron Ken doll is set to go on sale on April 14 at a price of $75. This launch adds to Mattel's previous efforts to diversify its doll offerings, which included figures inspired by female athletes like Serena Williams and Naomi Osaka. By introducing a male athlete into this lineup, Mattel shows its commitment to expanding representation in the toy market.

In a light-hearted promotional video, James humorously noted the doll's figure, quipping that it might need to hit the gym, while also expressing excitement over this unique tribute to his legacy. The Kenbassador will soon bring LeBron's charisma and energy to a new generation of fans, paving the way for an engaging and inspirational play experience.