• Apple is restructuring its AI executive team amidst ongoing delays in Siri's enhancements.
• Vision Pro chief Mike Rockwell is set to take over the Siri team, following a lack of confidence in current AI head John Giannandrea.
• The company faces a class-action lawsuit over allegedly misleading advertising regarding its promised AI features.

Apple is currently undergoing a significant restructuring in its artificial intelligence division as it aims to address the ongoing delays related to its voice assistant, Siri. This transition is particularly underscored by the recent decision to appoint Mike Rockwell, the creator of Apple's Vision Pro headset, to lead the Siri team. This move follows concerns that CEO Tim Cook has lost confidence in the abilities of John Giannandrea, who was responsible for AI development. Rockwell is expected to bring a fresh perspective to Siri's development, reporting directly to software chief Craig Federighi, and is removed from Giannandrea’s oversight according to Channel News Asia. The executive changes come at a time when Apple is facing a class-action lawsuit filed in the US District Court, alleging that the company engaged in false advertising related to its AI features. The lawsuit cites the company for misleading customers with promotional material that promised advanced AI capabilities, including key features for Siri that are now delayed until at least 2026. The plaintiffs argue that Apple's marketing created high expectations for features that were either incomplete or non-existent at the time of purchase. As stated by Timothy Giordano of the Clarkson Law Firm, which is representing the plaintiffs, "Consumers are excited about AI, and unfortunately that has led to Big Tech overpromising and underdelivering" India Times. Siri's enhancements, which were meant to include personalized features utilizing user data, have been plagued by internal challenges and technical issues. Robby Walker, the senior director for Siri, referred to recent delays as "ugly" and "embarrassing,” expressing concerns over the impact on employee morale as reported by SCMP. Furthermore, the lawsuit points to a discrepancy between the features advertised and the actual capabilities available at launch, with many consumers feeling misled. As the tech giant endeavors to strengthen its AI infrastructure amid these challenges, the company must also navigate the scrutiny stemming from both the lawsuit and its competitive standing against major rivals in the tech industry, such as Google and Microsoft. Analysts are concerned that these issues could potentially threaten Apple's market value and its reputation in delivering innovative technologies in a timely manner Business Insider.