The Department of Homeland Security (DHS) has initiated a new multimillion-dollar advertising campaign aimed at deterring illegal migration into the United States. The campaign emphasizes a strict message against those considering unlawful entry and encourages undocumented immigrants already in the country to self-deport.

According to ABC News, Secretary Kristi Noem highlighted that the domestic version of the ad positions President Donald Trump as a key figure in enhancing border security. “Thank you, President Donald J. Trump, for securing our border and putting America first,” Noem stated, reinforcing the administration's commitment to aggressive immigration enforcement.

This advertising initiative aims at both domestic and international audiences, with specific messaging directed at criminal migrants. Noem warned that “if you come here and break our laws, we will hunt you down. Criminals are not welcome in the United States.” The campaign's international facet serves to dissuade potential migrants from making the journey to the U.S., emphasizing severe repercussions for illegal entry, as reported by Newsweek.

The ads will appear across various mediums including radio, broadcast, and digital platforms, targeting specific regions and using different dialects to reach a broad audience. The intention is not just to communicate the law but also to instill fear regarding the consequences of illegal immigration. “If you are a criminal alien considering entering America illegally: Don’t even think about it,” Noem reiterated, capturing the administration's zero-tolerance policy.

The campaign appears to resonate with public sentiment, as a survey by The Hill found substantial support among voters for strong immigration enforcement and deportation measures. DHS's initiative coincides with a broader strategy by the Trump administration to tighten border controls, which includes the significant reduction in illegal border crossings.

Moving forward, Noem declared that it is crucial for potential migrants to understand that “America’s borders are closed to lawbreakers.” As the ad campaign rolls out, it’s expected to play a critical role in shaping immigration discourse amid rising concerns over border security and crime.