Key Takeaways:

• OpenAI has formed a strategic partnership with South Korea's Kakao to enhance AI service offerings.
• The deal allows Kakao to integrate ChatGPT technology into its services to reach millions of users.
• Amid challenges from Chinese competitor DeepSeek, Altman expressed the need for new strategies in the evolving AI landscape.

On February 4, 2025, OpenAI CEO Sam Altman announced a strategic collaboration with South Korea's tech giant Kakao, aimed at enhancing the company's artificial intelligence offerings. This partnership will enable Kakao to leverage OpenAI’s ChatGPT technology for its various services, seeking to transform user experiences across its platforms, which include a popular messaging service, online banking, and taxi-hailing app. Altman noted, “We’re excited to bring advanced AI to Kakao’s millions of users and work together to integrate our technology into services that transform the way Kakao’s users communicate and connect,” showcasing OpenAI's commitment to expanding their global footprint, especially in Asia.

The partnership comes at a time when OpenAI faces intensifying competition, particularly from Chinese AI competitor DeepSeek, which has disrupted the global AI market with its advanced capabilities at potentially lower costs. Altman acknowledged that OpenAI struggles to devise a comprehensive strategy in response to DeepSeek's emergence, indicating a pressing need for adaptive approaches in a rapidly changing environment. He stated, "We haven't found a strategy yet, but there is definitely room for open source," reflecting openness to new avenues.

Additionally, Altman’s visit included discussions with major South Korean chipmakers like Samsung and SK Hynix. These companies are pivotal suppliers of advanced semiconductors essential for AI computations. Meetings with SK Group's chairman and other executives highlighted the focus on the development of high bandwidth memory chips and other AI-related services.

Kakao's CEO, Shina Chung, expressed enthusiasm about the collaboration, calling it a significant step towards integrating OpenAI’s innovative technology into everyday solutions that enrich users' lives. As both companies move forward, they plan to be active participants in the growing global AI ecosystem while addressing the pressing challenges posed by competitive advances.

For more details, read from Reuters, Al Jazeera, and Le Monde.