The Brutalist AI Controversy: Has the Film Industry Crossed a Line? - PRESS AI WORLD
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The Brutalist AI Controversy: Has the Film Industry Crossed a Line?

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The Brutalist AI Controversy: Has the Film Industry Crossed a Line?

Credited from: BUSINESSINSIDER

The film "The Brutalist" has ignited a major discussion in the film community, as it faces backlash over its use of artificial intelligence to modify actor performances. Director Brady Corbet and editor Dávid Jancsó have defended the film's approach, explaining that their intention was to enhance the authenticity of non-English dialogue, specifically Hungarian. By employing AI technology from Respeecher, the team sought to perfect the Hungarian accents of stars Adrien Brody and Felicity Jones. Jancsó acknowledged that the process involved intricate adjustments "to fine-tune letters here and there," which raised concerns among film enthusiasts and industry professionals alike.

The controversy was fueled by Jancsó's comments during an interview with Red Shark News, where he admitted to using AI to accelerate post-production work, particularly in a film that demands a high degree of linguistic accuracy for its Hungarian dialogue. "It just makes the process a lot faster. We use AI to create these tiny little details that we didn’t have the money or the time to shoot," he stated.

As the conversation unfolded online, film critics and fans questioned whether employing AI in this manner undermined the value of artistic authenticity. Some even called for the movie to be disqualified from award considerations. Following the tumultuous response, Corbet emphasized that the performances of Brody and Jones were not altered in substance, asserting that the purpose of using AI was solely to improve the accuracy of their accent. "This was a manual process, done by our sound team and Respeecher in post-production," Corbet clarified. "The aim was to preserve the authenticity of Adrien and Felicity’s performances in another language, not to replace or alter them."

Experts like Louis Heaton, a senior lecturer in digital film and TV production, noted the increasing normalization of AI in filmmaking. "The use of AI in production will become increasingly common and openly admitted," he said, pointing out that while AI can expedite labor-intensive tasks, it poses questions about the integrity of the roles being replaced. Heaton suggested that discussions about AI should focus on how it might complement, rather than invade, the artistry in film.

The outcome of this controversy could potentially affect "The Brutalist's" reception in award season. As Oscar nominations approach, it remains uncertain how the Academy will perceive the use of AI in this context. Meanwhile, the backlash against "The Brutalist" echoes broader industry anxieties highlighted during the Writers Guild of America (WGA) and Screen Actors Guild (SAG) strikes, which emphasized the need for regulations surrounding AI to protect creative jobs.

This dialogue comes at a time when the film industry is grappling with ongoing advancements in technology, including the use of digital doubles and AI-driven voice replacements in productions. According to reports, the AI technology in "The Brutalist" only attempted to refine voice performances, yet it has raised significant questions regarding authenticity and the essence of performance art.

The implications of AI in art—particularly in an industry as cherished as filmmaking—demand continual examination. As the discourse evolves, "The Brutalist" serves as a poignant case study on how technological advancements intersect with creative expression.

For further details on this unfolding story, visit Business Insider and CNN.

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