• LIV Golf has signed a multi-year media rights agreement with Fox Sports.
• Almost all of LIV's league competition will be aired live on various Fox platforms starting next month.
• The deal marks a significant shift for LIV, which previously struggled with viewership on the CW Network.
• Financial terms of the agreement remain undisclosed, with indications of a modest fee compared to rival leagues.
• With this deal, LIV Golf aims to expand its audience and redefine golf broadcasting.

LIV Golf, the controversial Saudi-funded league, has officially partnered with Fox Sports in a multi-year media rights deal. Set to commence in February 2025, this agreement will broadcast nearly all of LIV's league play across various Fox channels, including FS1 and Fox Business Network.

The relationship represents a pivotal shift for the golf league that has faced significant challenges since its inception in 2023. LIV Golf was previously aired on the CW Network, struggling to gain viewer traction amidst competition from established leagues. As stated by LIV Golf's CEO Scott O'Neil, “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth” as it strives for greater visibility in the sports arena.

The agreement allows LIV to produce its own broadcasts, distinguishing its approach from other sports leagues, which typically depend on major networks for production. This deal ensures that more than half of LIV's schedule will be shown on the flagship Fox and FS1 channels, in addition to potential streaming options on the Fox Sports app. LIV Golf plans to commence its season on February 6-8, 2025, in Riyadh, Saudi Arabia, marking the beginning of a season filled with competitions aimed at attracting a younger audience.

Despite the excitement, the financial details of the agreement remain undisclosed. Reports suggest a “modest” fee being paid to LIV, which may be significantly lower than the lucrative agreements seen by the PGA Tour. LIV had previously worked under a revenue-sharing model with the CW Network, which did not deliver satisfactory results in terms of viewership.

This new partnership with Fox Sports provides LIV an opportunity to reshape its narrative and connect with a broader fan base. Notable figures within the league, including high-profile players like Jon Rahm and Bryson DeChambeau, are likely to maintain their engagement with LIV's ambitious plans.

The LIV Golf league continues to push forward amid ongoing discussions for a potential merger with the PGA Tour, which remains to be seen as negotiations evolve.

For more information on this development, visit Reuters or check out coverage from Forbes.