• Starbucks is ending its open-door policy that allowed non-paying customers to use restrooms and hang out in cafes.
• Beginning January 27, 2025, customers will be required to make a purchase to use facilities.
• The new code of conduct also bans behaviors such as smoking, drug use, and panhandling.
• This policy shift is part of a broader strategy to enhance customer experience amid declining sales.
• The move comes after Starbucks faced safety issues and unruly behavior in stores.

Starbucks has officially announced a reversal of its open-door policy that previously allowed anyone to enter its cafes and use the restrooms without making a purchase. Under the new code of conduct, beginning on January 27, 2025, only paying customers will be permitted to utilize store facilities, reflecting a shift aimed at improving the overall customer experience and addressing ongoing safety concerns ([BBC](https://www.bbc.com/news/articles/cdxnv4rjdq4o)). This announcement follows a broader strategy by CEO Brian Niccol, who has been tasked with rejuvenating the brand amidst challenges of flagging sales.

The newly implemented rules aim to create a more welcoming atmosphere for customers who are ready to purchase. In a statement, a Starbucks spokesperson emphasized the necessity of this change, explaining, "These updates are part of a broader set of changes we are making to enhance the café experience..." ([India Times](https://timesofindia.indiatimes.com/world/us/starbucks-reverses-open-door-policy-customers-to-buy-something-to-use-restroom-or-leave/articleshow/117228944.cms)).

In addition to restroom access restrictions, the code of conduct also prohibits behaviors such as consumption of outside alcohol, smoking, discriminatory actions, and panhandling. Violators of these rules could face removal from the premises and potentially law enforcement involvement if necessary—further underscoring Starbucks' commitment to prioritizing paying customers ([CNN](https://edition.cnn.com/2025/01/14/food/starbucks-restroom-policy/index.html)).

The decision to reintroduce restrictions reflects a significant shift from Starbucks' 2018 policy, which was established following a controversial incident where two Black men were arrested while waiting for a business meeting without having made purchases. This previous policy was intended to foster an open and inclusive environment but has confronted employee and customer challenges stemming from safety and hygiene issues in restrooms ([Newsweek](https://www.newsweek.com/starbucks-reverse-open-door-policy-conduct-changes-2025-2014843)).

Brian Niccol's approach aims to restore Starbucks' cafes as community gathering spots while simultaneously addressing the sales downturn and improving staff relations ([Independent](https://www.independent.co.uk/news/world/americas/starbucks-open-door-policy-hanging-out-b2679090.html)). As these changes take effect, it remains to be seen how customers will adapt to the new expectations and whether Starbucks can balance community engagement with business sustainability.

The original article from BBC provides additional insights on Starbucks' evolving policies.