• A.J. Brown was spotted reading "Inner Excellence" during the Philadelphia Eagles' playoff game against the Green Bay Packers.
• The book skyrocketed from obscurity to the #1 spot on Amazon's best-sellers list following the game's highlight moment.
• Brown emphasizes the mental aspects of football, claiming it is "90% mental and 10% physical."
• Author Jim Murphy expressed surprise at the sudden popularity of his book, which focuses on training the mind for excellence.

During the recent NFL playoffs, Philadelphia Eagles wide receiver A.J. Brown was seen engaging in an unexpected sideline hobby: reading. Instead of reviewing the playbook, Brown flipped through the pages of Inner Excellence by Jim Murphy, an inspirational book that focuses on developing mental strength for high-performance situations. His choice of literature not only sparked curiosity among fans and media but also led to a remarkable surge in the book's popularity.

After the Eagles’ 22-10 victory over the Green Bay Packers, the book ascended to the #1 position on Amazon's best-sellers list, a stunning leap from its previous rank of 523,497. This dramatic rise in sales is attributed to the interest generated among Eagles fans who are keen to understand the source of Brown's mindset during intense playoff competition.

Brown stated that he frequently reads during games, not solely in response to a lackluster performance, having recorded just one catch for 10 yards in this particular match. “Y’all caught me that time,” Brown said, explaining that his habit of reading serves as a mental reset. He added, "If I score a touchdown or drop a pass, I revert back to the beginning of the book. It states if you can just have a clear mind and remember that nothing else matters, you’re willing to take risks.”

Author Jim Murphy, who has worked as a mental skills coach for various professional athletes, expressed delight at witnessing his book gain such traction due to an NFL star. Murphy's teachings focus on harnessing a clear mind to navigate the pressures of competitive sports, aligning closely with Brown’s philosophy that “the game is mental.” The reviews on Amazon highlight the game's mental challenges and celebrate brown’s insights as beneficial to aspiring athletes.

Among the quotes that resonate with Brown from Murphy’s book, one stands out: “Your best moments will always come from a clear mind.” As Brown continues to make significant contributions to the Eagles' success, his reading habits on the sideline appear to be a source of inspiration and motivation, both on and off the field.

For more on AJ Brown's reading journey and the book's impact, visit AP News.