Ongoing **wildfires** in California prompt residents to seek costly **private firefighting** services for home protection.
The issue was highlighted when real estate executive Keith Wasserman sought to pay for private firefighters, leading to significant public **backlash**.
Despite criticism, demand for private firefighting is increasing, particularly in affluent areas, with services costing up to **$5,000** during emergencies.
Insurance companies like Chubb are also offering **private firefighting services** to minimize claims by deploying professional firefighters.
While some homeowners invest in **fire-resistant technologies**, experts warn that no measures can fully guarantee survival from severe wildfires.