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Understanding deinfluencing: A trend reshaping consumer behavior against influencers

share-iconSaturday, January 11 comment-icon1 week ago 7 views
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indiatimesINDIATIMES
Understanding deinfluencing: A trend reshaping consumer behavior against influencers

Credited from: INDIATIMES

  • Deinfluencing is emerging as a reaction against the typical consumerism driven by social media influencers, encouraging consumers to reconsider their buying habits.
  • This movement emphasizes making mindful and intentional choices rather than impulsively purchasing items promoted by influencers.
  • Advocates, like TikTok user Diana Wiebe, emphasize that many promoted products are overpriced or ineffective, fostering a critical view of influencer marketing.
  • The trend has gained traction since 2023, using hashtags like #deinfluencing and #consciousconsumer to promote thoughtful consumerism.
  • Deinfluencers aim to change perceptions around purchasing, urging others to adopt a more reflective approach to what they buy.

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Deinfluencing Influencer culture Social media Mindful consumption Consumer behavior
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Author:

Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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