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Impact of TikTok's Possible Ban on BookTok and Its Community

share-iconPublished: Saturday, January 11 share-iconUpdated: Saturday, January 11 comment-icon10 months ago
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USATODAY
Impact of TikTok's Possible Ban on BookTok and Its Community

Credited from: USATODAY

  • BookTok has revolutionized reading by creating a vibrant community that significantly boosts book sales, particularly during the pandemic.
  • The upcoming Supreme Court ruling on TikTok's ties with China could affect its availability, raising questions about the future of BookTok.
  • Authors, empowered by TikTok's reach, have found new ways to engage directly with fans, leading to greater visibility and book deals.
  • Even if TikTok is banned, experts believe community-driven platforms will continue to support indie authors in new ways.
  • The unique algorithm of TikTok has played a vital role in connecting readers with niche content creators, fostering a loyal following.

For the full article, visit USA Today.

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