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Public sentiment towards Blake Lively and Justin Baldoni plunges amid lawsuits

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businessinsiderBUSINESSINSIDER
Public sentiment towards Blake Lively and Justin Baldoni plunges amid lawsuits

Credited from: BUSINESSINSIDER

  • The ongoing **dispute between Blake Lively and Justin Baldoni** has drastically affected their public perception, as revealed by social media sentiment analysis.
  • Data from **Sprout Social** shows a significant increase in negative commentary surrounding both stars following Lively's formal complaint filed on December 21.
  • Lively's allegations of **sexual harassment** against Baldoni were made public in a **New York Times** article, leading to a spike in negative sentiment.
  • Sentiment analysis indicates that Lively's negative mentions rose by **29 percentage points** to **61%**, while Baldoni's swung to **63% negative** in the same period.
  • The public feud escalated further with counter lawsuits, maintaining high levels of negativity on social media, hitting an **increase of 52%** negative sentiment for both parties.

For the full article, visit Business Insider.

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