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Beverage-Driven Fast Food Innovations: McDonald's CosMc and Taco Bell's Live Más Café

share-iconMonday, December 30 comment-icon1 month ago 9 views
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salonSALON
Beverage-Driven Fast Food Innovations: McDonald's CosMc and Taco Bell's Live Más Café

Credited from: SALON

  • McDonald’s launched its first small-format, beverage-led concept, CosMc, in 2023, featuring unique drinks and food options.
  • CosMc’s inaugural location in Bolingbrook, Illinois, reportedly doubled visits compared to typical McDonald's locations.
  • Taco Bell introduced its drink-focused branch, Live Más Café, on December 9, offering specialty drinks and foods.
  • Live Más Café enhances the Taco Bell experience, with an innovative beverage lineup, including Churro Chillers and Agua Frescas.
  • Both brands are focusing on reimagining their beverage offerings to draw in customers and broaden their appeal in the fast food industry.

For more details, visit the original article at Salon.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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