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Bollywood's 2024 Struggles: Rebuilding its Appeal for the Future

share-iconFriday, January 10 comment-icon1 week ago 11 views
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Bollywood's 2024 Struggles: Rebuilding its Appeal for the Future

Credited from: SCMP

  • Bollywood struggled in 2024: No superhit films were released, raising concerns in the industry about its future.
  • Quality of scripts: A lack of well-written narratives reflecting societal issues has been identified as a key drawback.
  • Star power issue: High salaries of actors lead to inflated production costs, impacting profitability for producers.
  • Competition from streaming: Platforms like Netflix and Amazon Prime have shifted audience preferences towards home viewing, affecting cinema attendance.
  • Call for realism: The audience now seeks films with relatable stories rather than escapist themes, highlighting a need for industry adaptation.

For the full article, visit South China Morning Post.

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Gloria Terra

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