Bollywood's 2024 Struggles: Rebuilding its Appeal for the Future

World News

1 year ago

News sources:

Credited from: SCMP

Bollywood struggled in 2024: No superhit films were released, raising concerns in the industry about its future.
Quality of scripts: A lack of well-written narratives reflecting societal issues has been identified as a key drawback.
Star power issue: High salaries of actors lead to inflated production costs, impacting profitability for producers.
Competition from streaming: Platforms like Netflix and Amazon Prime have shifted audience preferences towards home viewing, affecting cinema attendance.
Call for realism: The audience now seeks films with relatable stories rather than escapist themes, highlighting a need for industry adaptation.

For the full article, visit South China Morning Post.