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Furikake seasoning experiences revival in Japan

share-iconFriday, January 10 comment-icon1 week ago 10 views
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lemondeLEMONDE
Furikake seasoning experiences revival in Japan

Credited from: LEMONDE

  • Furikake, a popular seasoning in Japan, is regaining its popularity due to economic challenges and changing consumer tastes.
  • This condiment, typically used on plain white rice, features a range of flavors, including noritama, which combines dried seaweed and egg.
  • Sales for leading producers like Marumiya Shokuhin Kogyo and Mishima Shokuhin have increased significantly since late 2022.
  • The Furikake market is projected to reach 57.5 billion yen in 2024, reflecting a rise from 53.8 billion yen two years prior.
  • This trend mirrors past sales surges during economic hardships, such as the rice riots of 1993 and the early 2000s.

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