Shoji Morimoto, a 41-year-old man, earns ₹69 lakh annually by doing virtually nothing, turning an unconventional lifestyle into a lucrative job.
His rental 'do nothing' job involves offering his presence to clients for various non-intrusive activities, from waiting at marathons to attending parties.
Morimoto charges based on the pay-as-you-wish model, having shifted from fixed fees ranging from ₹5,400 to ₹16,200 for short sessions.
Despite receiving around 1,000 requests per year, he maintains a minimal interaction policy, providing comfort without taking on a therapeutic role.
He states his life goal is simply to “live life and enjoy it,” emphasizing the joy in small moments.