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TikTok Creators Prepare for Possible U.S. Ban as Alternatives Gain Traction

share-iconThursday, January 09 comment-icon3 weeks ago 10 views
News sources:
nytimesNYTIMES
TikTok Creators Prepare for Possible U.S. Ban as Alternatives Gain Traction

Credited from: NYTIMES

  • **TikTok faces a potential ban in the U.S.** as it attempts to overturn legislation requiring its parent company, ByteDance, to sell the app.
  • Marketers are **shifting advertising budgets** towards platforms like Instagram and YouTube to mitigate potential losses.
  • **Creators are urging their followers** to connect on other platforms while reprioritizing content creation amid uncertainty.
  • Experts warn that TikTok's disappearance could lead to a **major shift** in the marketing landscape, potentially routing billions in ad dollars elsewhere.
  • As the deadline approaches, the situation remains tense, with opinions divided on whether it will be a **significant event or a fleeting moment** in marketing history.

For the full article, visit The New York Times.

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