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Unilever Faces Market Share Decline in Indonesia Amid Boycotts

share-iconThursday, January 09 comment-icon3 weeks ago 8 views
News sources:
reutersREUTERS
Unilever Faces Market Share Decline in Indonesia Amid Boycotts

Credited from: REUTERS

  • Unilever is experiencing significant market share decline in Indonesia due to a boycott linked to its operations in Israel.
  • Sales grew weakly, dropping from 38.5% to 34.9% over the past year, with the company's quarterly sales declining 18.2%.
  • The boycott has been influenced by anti-Israel sentiment, particularly prominent in Indonesia where 87% of the population identifies as Muslim.
  • Local brands, often priced lower than Unilever's offerings, are capturing more market share, resulting in a shift in consumer preferences.
  • Unilever is attempting to adapt by revamping its pricing strategy and distribution methods in response to changing market dynamics.

For more details, visit the original article at Reuters.

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