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Wilmar to expand its FMCG portfolio using abundant edible oil distribution

share-iconThursday, January 09 comment-icon1 week ago 5 views
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indiatimesINDIATIMES
Wilmar to expand its FMCG portfolio using abundant edible oil distribution

Credited from: INDIATIMES

  • Adani Wilmar (AWL) aims to utilize its strong distribution network from the edible oils sector to enhance growth in its FMCG portfolio.
  • This move comes in response to the Adani Group's exit from the staples business.
  • Similar to how ITC expanded its FMCG offerings through its cigarette business, AWL intends to build on its dominant position in edible oils.
  • AWL owns popular brands such as Fortune sunflower oil and Kohinoor basmati rice.
  • This strategic expansion emphasizes AWL's commitment to leveraging its existing strengths for growth.

Read more about this development here.

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