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Lawsuit Highlights the Beige Influencer Aesthetic Now Under Scrutiny

share-iconSunday, December 29 comment-icon1 month ago 11 views
News sources:
theguardianTHEGUARDIAN
Lawsuit Highlights the Beige Influencer Aesthetic Now Under Scrutiny

Credited from: THEGUARDIAN

  • A Texas lawsuit has been filed between two Amazon influencers over allegations of copyright infringement and lost earnings, potentially affecting the influencer landscape.
  • Influencer Sydney Nicole Gifford claims Alyssa Sheil copied her “neutral, beige, and cream aesthetic,” leading to financial losses.
  • The case is reflective of the ongoing trend toward minimalism and the “clean girl” aesthetic, which many believe controls mental space.
  • Gifford seeks up to £117,000 in damages, alleging that the similarities extend to content style and presentation.
  • Sheil argues she is being unfairly singled out, stating that many influencers share similar aesthetics, a point provoking broader questions about creativity and originality.

For more information, visit the original article here.

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