Joe Davy, CEO of marketing firm Banzai, has initiated a move for the company to invest in Bitcoin.
The decision comes after the Trump election boosted crypto interest and prices, with a shifting view on traditional treasury management.
Banzai plans to allocate up to 10 percent of its corporate treasury, totaling approximately $4.3 million, to Bitcoin investments.
This strategy reflects a broader trend among some businesses to embrace volatile digital currencies, diverging from conventional risk-averse approaches.
Experts express concern over such moves, emphasizing the unpredictability and risks associated with an opaque cryptocurrency market.