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Advertisers Express Concerns Over Meta's Content Policy Changes Yet Expect Continued Spending

share-iconWednesday, January 08 comment-icon2 weeks ago 8 views
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businessinsiderBUSINESSINSIDER
Advertisers Express Concerns Over Meta's Content Policy Changes Yet Expect Continued Spending

Credited from: BUSINESSINSIDER

  • Meta's new content-moderation plan has raised concerns among advertisers regarding brand safety, although the impact on ad spending is expected to be minimal.
  • Some industry insiders feel the changes might hinder Meta's platform responsibility, but most anticipate continued advertisement engagement due to the platform's performance.
  • The company aims to replace fact-checkers with a community-based system, potentially impacting how brand safety is perceived by advertisers.
  • While some advertisers voiced unease, they generally recognize Meta's significant role in the digital ad market, commanding about 21% share.
  • Despite mixed reactions, many advertisers are likely to await practical outcomes from the new moderation measures before making any major spending decisions.

For more details, visit the original article here.

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