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Disney's Linabell Fox Captivates Chinese Consumers with Emotional Appeal

share-iconWednesday, January 08 comment-icon2 weeks ago 9 views
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Disney's Linabell Fox Captivates Chinese Consumers with Emotional Appeal

Credited from: REUTERS

  • Ida Jia, a 29-year-old marketing professional, spends her free time at Shanghai Disneyland to see Linabell, a fluffy pink fox.
  • Linabell debuted in 2021 and has become a symbol of the growing trend of emotional consumption in China.
  • Fans, especially young women, queue daily to meet Linabell, highlighting her immense popularity alongside traditional characters like Mickey Mouse.
  • Experts note this trend is linked to consumers seeking emotional satisfaction amid economic challenges, contrasting with previous purchasing behaviors focused on status.
  • Merchandise associated with Linabell and similar characters fulfill a psychological need, providing feelings of joy and connection in today’s digital age.

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Gloria Terra

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