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Honor Aims to Capitalize on Indonesia's Demand for Premium Smartphones

share-iconWednesday, January 08 comment-icon2 weeks ago 10 views
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Honor Aims to Capitalize on Indonesia's Demand for Premium Smartphones

Credited from: SCMP

  • Honor, the Chinese smartphone manufacturer, aims to expand in Indonesia to meet rising demand for premium handsets.
  • The company plans to introduce over 30 products including smartphones, laptops, and wearables, alongside opening 10 experience stores this year.
  • Justin Li, president of Honor South Pacific, expressed confidence in Indonesia’s market potential, particularly within the mid-premium segment.
  • Honor's strategy follows increasing competition among Chinese smartphone makers overseas, where Honor faces rivals like Samsung, Oppo, and Xiaomi.
  • To ensure compliance with local regulations, Honor is collaborating with a local manufacturer to produce handsets in Indonesia.

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Gloria Terra

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