Labubu's Success is Redefining 'Made in China' as Trendy Across Asia - PRESS AI WORLD
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Labubu's Success is Redefining 'Made in China' as Trendy Across Asia

share-iconSunday, December 29 comment-icon3 weeks ago 18 views
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scmpSCMP
Labubu's Success is Redefining 'Made in China' as Trendy Across Asia

Credited from: SCMP

  • The **Labubu toy**, created by Kasing Lung and produced by **Pop Mart**, has become a significant trend across Asia.
  • Sales for Pop Mart have surged, reporting a **120-125% revenue growth** year-on-year and a notable increase in its international market presence.
  • Labubu's unique **blind box packaging** has captivated consumers, reshaping perceptions of **"made in China"** from low-cost to high-demand items.
  • The toy's popularity spiked after **Lisa from Blackpink** shared a photo with Labubu, triggering demand in countries like Thailand, Vietnam, and Singapore.
  • Overall, the **trendy toy sector** in China has grown substantially, reflecting a shift towards brand-driven consumer appeal in global markets.

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