Getty Images will merge with Shutterstock to create a $3.7 billion entity focused on the growing AI-driven market.
The merger aims to help both companies cut costs and explore new revenue avenues in response to competition from generative AI tools.
Shareholders of Shutterstock can choose between cash payments or shares in Getty as part of the deal, valued over $1 billion.
Getty CEO Craig Peters will lead the new company, which expects annual revenues close to $2 billion.
Despite potential antitrust scrutiny, Peters expressed confidence in regulatory approval for the merger, anticipating $200 million in cost savings within three years.
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