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Honda's Rose Parade Float Raises Concerns Over Electric Vehicle Commitment

share-iconTuesday, January 07 comment-icon2 weeks ago 8 views
News sources:
latimesLATIMES
Honda's Rose Parade Float Raises Concerns Over Electric Vehicle Commitment

Credited from: LATIMES

  • Honda's float at the Rose Parade featured prominent advertising for electric vehicles, showcasing their Prologue SUV and Acura ZDX.
  • The float, titled "Electrified Dream," was criticized for being powered by gasoline, questioning Honda's commitment to true electrification.
  • Honda has been slow to enter the EV market, despite a positive reputation in hybrid technology, with only two electric models currently available.
  • While the float exemplified greenwashing, it still evoked excitement among the crowd about the potential for climate-friendly transportation.
  • Other floats, like the Rover Rendezvous, successfully incorporated electric power; highlighting the feasibility of an electric parade float for Honda.

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