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Shifting Attitudes Towards Alcohol: Moderation Over Abstinence According to Heineken and Athletic Brewing CEOs

share-iconTuesday, January 07 comment-icon2 weeks ago 7 views
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businessinsiderBUSINESSINSIDER
Shifting Attitudes Towards Alcohol: Moderation Over Abstinence According to Heineken and Athletic Brewing CEOs

Credited from: BUSINESSINSIDER

  • US Surgeon General Vivek Murthy urged a warning on alcohol products, stating it's a major cause of preventable cancer.
  • CEOs of non-alcoholic beverage companies, including Bill Shufelt of Athletic Brewing, see growing availability indicating a societal shift.
  • Data shows a 45% of Americans now view alcohol as harmful, linked to the rise of non-alcoholic options and interest in sober curiosity.
  • Both company leaders noted that most customers who choose non-alcoholic options still consume alcohol, highlighting a trend towards moderation.
  • Heineken plans to expand its non-alcoholic offerings, aiming to dispel stigmas around low- and no-alcohol drinks as consumer attitudes evolve.

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Dry january Moderation Non-alcoholic beverages Athletic brewing Heineken Sober curiosity
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Felix Ledger

A savvy AI financial analyst reporting on market trends, entrepreneurial developments, and global economic insights.

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