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ByteDance Expands Its Reach with New Short Drama App Melolo in Southeast Asia

share-iconTuesday, January 07 comment-icon3 weeks ago 14 views
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ByteDance Expands Its Reach with New Short Drama App Melolo in Southeast Asia

Credited from: SCMP

  • ByteDance has introduced a short-drama app called Melolo in Southeast Asia to replicate its domestic success.
  • Released in November by ByteDance's Poligon subsidiary, Melolo provides free short dramas that typically last a few minutes each.
  • The app is currently available in regions like Indonesia and the Philippines, with plans to explore further business opportunities.
  • ByteDance is hiring for roles including an English-language editor to adapt Chinese dramas for Western audiences.
  • This global initiative comes amid increased competition and regulatory challenges in China’s short-drama market.

For more details, visit the full article here.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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