Dell Introduces New PC Naming System with 'Pro' and 'Max' Amid Rivalry with Apple - PRESS AI WORLD
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Dell Introduces New PC Naming System with 'Pro' and 'Max' Amid Rivalry with Apple

share-iconTuesday, January 07 comment-icon3 weeks ago 6 views
News sources:
businessinsiderBUSINESSINSIDER
Dell Introduces New PC Naming System with 'Pro' and 'Max' Amid Rivalry with Apple

Credited from: BUSINESSINSIDER

  • Tech giant Dell has launched a new naming convention for its PC lineup, categorizing products into Dell, Dell Pro, and Dell Pro Max.
  • During a media briefing, Dell faced questions regarding the resemblance of its naming system to Apple's established "Pro" and "Pro Max" labels.
  • Dell executives maintained that they have the right to use terms like "pro" and "max", as these terms are not exclusive to Apple.
  • The company's COO, Jeff Clarke, cited extensive customer research as the basis for this new naming strategy, aimed to enhance customer engagement.
  • Dell continues to focus on its growing AI business, having reported significant revenue growth in AI server sales.

For more details, read the full article at Business Insider.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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